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Vsafe: BTicino My Life Is | Videomapping | Paris 2011

BTicino My Life Is | Videomapping | Paris 2011

#event #motion design #site specific #videomapping

Mou Factory per MAC Group & The Round Table
Ecole Nationale Supèrieure des Beux Arts | Paris 2011

La magnifica sede dell’ École Nationale Supérieure des Beaux Arts è un palazzo storico di Parigi costruito in momenti successivi dal XVII al XIX secolo e, per alcune sue parti, addirittura nel XX secolo. La sua Court Vitrée è stata scelta come location per la presentazione della nuova collezione Bticino, azienda leader nel design e nell'innovazione dell’abitare.
Mac Group ha trasformato questa suggestiva location in uno show room raffinato chiamando Mou Factory a concepire una scenografia di luce, realizzata con quinte LED e interamente videomappata con suggestioni artistiche. Le stesse quinte LED sono state utilizzate, su ideazione di Mou Factory, per creare un design luminoso che rispondesse in modo interattivo alle videoproiezioni nell’intero allestimento dello show room.