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Vsafe: Fendi | The Whispered Grand Tour Event | Videomapping | Roma 2011

Fendi | The Whispered Grand Tour Event | Videomapping | Roma 2011

#videomapping #event #fashion

Mou Factory per Urban Production
Palazzo Fendi | Roma 2011

Fendi e Maserati hanno presentato il progetto “The Whispered” con una grande festa presso Palazzo Fendi a Roma. La serata è stata inaugurata da un sensazionale videomapping, realizzato da Mou Factory per Urban Production, ed è culminata in un party con dj set e videoproiezioni anche all’interno del palazzo.
La creatività del 3D Mapping si è indirizzata a celebrare un progetto teso a esaltare l’eccellenza italiana nel campo artigianale. Tale progetto, oltre alla felice produzione di una Maserati ispirata allo stile Fendi ha dato vita ad un’esperienza di più ampio respiro. Nella serata, infatti, si celebrava anche la realizzazione di album-guida volto a raccontare le eccellenze artigianali italiane, un set di valigeria da viaggio griffato con la doppia F, una colonna sonora e un roadmovie esplicativo dei valori del progetto, articolato in quattro puntate in onda su Sky.